FROM ENTERTAINMENT WEEKLY MAGAZINE
'''Is it still called Snakes on a Plane?' When they said yeah, I said, 'Then I still want to be in it.'''
....So imagine Jackson's surprise when he arrived on the set in Vancouver last summer to find that Snakes had been retitled Pacific Air 121. According to New Line president Toby Emmerich, the switch was made to project a veneer of class; apparently, they couldn't get actors to consider working on a project called Snakes on a Plane. But Jackson says the explanation he got was that New Line ''didn't want to give too much away'' about the movie. ''I was like, ARE YOU OUT OF YOUR F---ING MINDS?! That's EXACTLY what you want to do!'' he says, twitching with agitation. ''How else are you going to get people into the movie? Nobody wants to see Pacific Air 121. That's like saying Boat to Heaven. People either want to see this movie or they don't. So let 'em know: If you're coming to see this movie, you're going to see a plane full of deadly-ass snakes. That's what it should be called. Deadly-Ass Snakes on a Plane.'' He slaps his hands loudly three times for emphasis. ''COME ON!...
But Jackson couldn't get New Line to reverse what he considered its other wimp-out: a PG-13 rating. He wanted extreme action. He wanted gruesome snake attacks in slo-mo. Furthermore, the plane needed to be equipped with some F-bombs, because ''nobody cursing is kind of unrealistic when you're in an airplane with a bunch of f---ing snakes.'' Throughout production, the star predicted that the too-gentle flick was destined for retooling and urged the studio to shoot alternative R-rated scenes to avoid costly reshoots later. No dice...
Still, SoaP has many admirers in Hollywood, where every studio, mindful of the maturation of both YouTube and MySpace, is currently desperate to reach young pop junkies online. Case in point: Twentieth Century Fox, whose parent, News Corp., last year acquired MySpace, has just launched a new youth label called Fox Atomic. This fall the division will shoot a remake of Revenge of the Nerds, but it has already begun cultivating its audience via viral-video Web promotions. ''Snakes is a powerful indication of how you can use the Internet to engage the audience and capture their imagination with just a concept,'' says Peter Rice, president of Fox Atomic and Fox Searchlight. And Fox marketing president Pam Levine believes the kind of online creativity inspired by Snakes will soon evolve to a point where fans become less interested in playing with Hollywood movies and more interested in making their own.
All of these ideas amuse Jackson, but he would like to make one thing clear: ''Snakes on a Plane doesn't speak volumes about s---. I just hope people go to this film and have a good time. Laugh, scream, freak each other out.'' He also hopes movie critics who will have to do without advance screenings will leave Snakes alone. ''Those motherf---ers don't need to watch this. They need to send some 13-year-old kid with f---ing pimples that goes to the mall every Friday to watch movies. I respect the people who are going to see this film, because they know what they like to see,'' he says. ''They like The Texas Chainsaw Massacre. Hostel. Saw. They're not afraid to say they like it. I like those films too. I like seeing people getting f---ed up in strange and funny situations. There's a lot of us out there!'' On Aug. 18, you'll know where they'll be. The question is, Will they like the movie they helped to make?
good ol' Samual L J. Wow I cant wait for this!
get the whole story at http://www.ew.com/ew/report/0,6115,1219